Launch your creativity into your full time career
In just 6 weeks ‘Passion to Profession’ gives artists the confidence and practical tools to secure dream clients and work towards earning the money you truly deserve without the pain of guessing!!
First course term currently closed
Next term starts: February 2025
Ready to smash that starving artist stereotype?
This course gives you the practical tools and face to face mentoring to elevate your business confidence, land steady clients and make great money, all while using your creativity as the driving force.
[ You wont believe how much we cover! ]
Honest truth!?
This isn’t for everyone! Check the list below if this course is the right fit for you!
Not for you if:
You expect to quit your job tomorrow
You aren't willing to sacrifice some time for growth now to gain your dream life later.
If you are just starting your business this year
If you're afraid to step out of your comfort zone and embrace new challenges, this course won't fit your mindset.
You don't want to put in the time or energy into changing your career trajectory
For you if:
You want to quit your day job but dont know where to start.
You are ready to put in the time to take your business to the next level
You’ve sent out some proposals but you’re being ghosted.
You are guessing your way through pricing and quotes.
You want personal 1:1 advice and actionable plans to expand and grow your business.
You feel frustrated that your dream clients aren't coming to you for work.
You feel ready to commit to taking some calculated risks in order to see the full potential of your creative business.
You know who your dream client is, but you don’t know how to find them.
Sound like a bit of you??
Course Breakdown
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Unlock the secrets to pitching and cold calling, and selling on social media while staying true to your values and knowing when to pivot.
By the end of this week you will have a practical plan to get your next 100 clients. -
Accelerate your marketing game across various social platforms and gain practical steps to increase your brand visibility.
This week you will learn to:Elevate your social media without it feeling like a chore
Increase your business professionalism and how it is received by clients & customers through imagery and video.
Steal my pitching and quoting templates
Know when to spend and when to save $$ when it comes to marketing your art
How to increase the demand for your work.
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Learn how to harness storytelling to present your business & products successfully
This week create and perfect your:
Elevator pitch
Packaging
Branding
This will craft a consistent and unforgettable experience of your business that connects with your clients & audience.
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Navigate the complexities of contracts: When they’re needed and how to enforce them. Learn tips and tricks that ensure stress free tax time, and bookkeeping through the year on a budget.
Steal my contract template so you never have to write your own!
This week you will walk away equipped with the tools to run your creative business smoothly and professionally while safeguarding you for the future.
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Master the art of pricing your creative work with confidence!
Gain insights into setting initial prices with practical templates, pricing examples, and quote templates.
Discover how to incrementally raise prices and navigate invoicing complexities.
This module also covers cost management, invoicing structures, and negotiating boundaries with friends and family. -
Learn when to focus on growth versus staying grounded in your work.
Define your ideal 10/10 day and follow Ellie’s practical weekly plan to achieve sustainable growth with a customizable template.
Learn from Ellie’s personal mistakes, and explore tools to streamline your creative process.
Workshop with Ellie how you can practically work towards quitting your day job.
What you get?
Couldn’t be bothered reading all of that?
Ellie has recorded a video breaking down what we will learn in each module of the course
👩💼 1x One on one business mentoring session with Ellie (at the start of the course)
🎓 6 Jam packed modules - Released weekly
💻 6x Live Q&A’s weekly with Ellie
🎥 27 Video Lessons
💰 Customisable Templates & Pricing guides for your business
🤝 Private Instagram community group
☎️ 24 Hour Email Hotline to contact Ellie at any time
🖤 Founding members get Lifetime Access to all future content that is released
Choose your plan
One on one business mentoring sessions with Ellie
6 Jam packed modules - Released weekly
Live Q&A’s weekly with Ellie
27 Video Lessons
Customisable Templates & Pricing guides for your business
Private Instagram community group
24 Hour Email Hotline to contact Ellie at any time
Lifetime Access to all future content that is released
Up front payment plan
Save $300
$1,800 NZD
One on one business mentoring sessions with Ellie
6 Jam packed modules - Released weekly
Live Q&A’s weekly with Ellie
27 Video Lessons
Customisable Templates & Pricing guides for your business
Private Instagram community group
24 Hour Email Hotline to contact Ellie at any time
365 Day access to all future content that is released
Flexible payment plan
12 Payments of:
$175NZD
One on one business mentoring sessions with Ellie
6 Jam packed modules - Released weekly
Live Q&A’s weekly with Ellie
27 Video Lessons
Customisable Templates & Pricing guides for your business
Private Instagram community group
24 Hour Email Hotline to contact Ellie at any time
Lifetime Access to all future content that is released
Flexible payment plan
6 payments of:
$350 NZD
My story
I’m Ellie, an artist, architect and self proclaimed ‘maker of chaos’. I used to dream of becoming an architect from a young age and went on to study and work as an architect for 10 years.
During this time I started selling my personalised art commissions on the side. This passion grew to the point where I gradually cut my hours down in my corporate job then finally quitting for good and running my own art studio full time. I have been telling people's stories through art for 8 years now - 4 of those full time - and I have scaled my business from doing free work and earning next to nothing, to earning triple what I would be in my corporate job.
I have created a demand around my business where my commission spots sell out within 3 minutes of their release (every 4 months) and I have consistent commercial clients who are trusting me with marketing collaborations, murals and digital advertising. I have expertise in dealing with selling products in store, agencies, galleries and ensuring that my brand speaks for itself amongst a very saturated market.
FAQs
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The course is designed so that the weekly modules are able to be completed on your own time with digestible lessons and practical exercises that can be applied at your own pace, ensuring minimal disruption to your creative flow. All 1:1’s with Ellie will be scheduled to fit in with you and the live Q&A’s will also be recorded if you happen to not be able to make one over the 6 week course.
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Unlike generic courses, ours is tailored specifically for artists and creatives looking to turn their passion into a sustainable business. All insights and practical strategies have been used and tested and worked for Ellie over the last 8 years of her business. Taking her from small side hustle to full time artist & creator earning 3 times the amount she would if she stayed in her corporate job.
Each 1:1 session is also going to be completely tailored to what you want and need. These will be treated as business mentorship sessions and will be focused on assisting in the unique goals of your business. -
Our course is built on proven strategies that have helped artists like you achieve their goals. With practical tools, templates, and real-world examples, you'll learn to attract clients, increase your income, and build a thriving business that aligns with your artistic vision.
There is also a payment plan option available. -
I completely understand! Our course uses your already honed skills and creative talents to secure and land clients. Practical insights and exercises will assist in keeping you accountable while also making sure you’re enjoying yourself.
This course will give you hard $$ figures and percentage suggestions on how you should split your time in your business to help see success and have confidence in your growth.